After a successful pilot program that cut down on in-store food waste by more than 10 percent, Meijer is expanding the sustainability effort to all its stores starting next month.

 

The initiative allows customers to purchase food nearing its sell-by date – like meat, produce, seafood, deli and bakery products – at up to 50 percent off on the Flashfood app, and then pick them up at Meijer stores.

 

Meijer began testing this effort in the fall of 2019 at four stores.

 

The test drew more than 1,000 active users during the pilot period.

 

Meijer now plans to expand the effort to each of its 246 stores by the end of 2020 with rollout beginning the end of February.